A year has passed since I started using the Design Studio method within our company.  What started as an experiment is now an assumed part of our product development process for three products and development teams. As the use of this technique has grown, and its value recognised, I have begun to see some challenges that come with increased scale. I also became aware of what Design Studio was not. A Final Solution

PROBLEM + DESIGN STUDIO ≠ FINAL SOLUTION

I republishing this video from 2011 since it had such a large influence on me. I admire Erik’s typeface work very much but more importantly he put into words a way of designing things that I had been using for sometime, but couldn’t really put into words. In the almost 10 years since then I have used these methods so many times and revisit this video for inspiration.

A very well produced interview with Erik Spiekermann.