When I work with people to define goals I ask this question:
‘What do you want and how will you know you have achieved this?’
In the response to the question, I consider two aspects - who are you ‘being’ when you achieve these results - how are you showing up and what personal characteristics are you demonstrating. This ‘being’ can often involve some sort of clarity or personal transformation that needs to occur. Alongside that is what are you ‘doing’ as a part of reaching these results. The latter is the easy part for most.