I have a confession.

I am not keen on trying new things all the time. Fear of failure and looking stupid are my biggest fears. I was recently listening to Brene Brown and in her wisdom uses this acronym:

FFT - ‘fear of first time’ or if you choose ‘fu*king first time’ (I tend to use the later)

In my discussions with designers and design leaders a recurring issue that comes up is failure. Working in complex environments like today’s organisations I view failure as necessary to the experimentation process, and critical for learning and adapting.

At the same time, I see on an individual level as well as organisations a real fear of failure. (I can confirm this in myself).