Design Assessment Framework

About three years ago I found myself in a situation where I asked myself this same question. I was leader a UX team and was wrestling with trying to increase overall impact in the organisation.

Are we getting the impact from UX that we want? Or do we know what we want?

After a discussion in Sweden and on various Slack groups, I decided to ask a wider group of people and created the European UX impact survey to try to get some better information.

Looking at the results and through all of the conversations since then, I have come to realise that all although this is interesting metric for organisations it is an oversimplified view. 

The Question is More Valuable then the Answer

Recently I had a discussion with someone in my company. I was talking about the our team and how things we going, and the challenge of all of these new things we needed to work on.

I said we needed to structure things better because there were so many unanswered questions we needed to address before we began a design.

'We spend more then half the time asking people questions and getting answers'

He looked at me and said:

'Ya know, your group has kinda a reputation of asking a lot of questions. This could turn some people off...'